Parity Analysis – Black or African American Owned Businesses
Fond du Lac, Outagamie, and Winnebego Counties

Fond du Lac      Outagamie       Winnebago

Percent Population-Black or African American
Share of Firms- Black or African-American Owned
Share of Employment in Black or African American Owned Businesses
Share of Sales/Receipts by Black or African American Owned Businesses

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This chart shows 4 data points that indicate African American entrepreneurs struggle in Northeast WI. The red bar is the percent of the total population that is Black. The gray bar is the percent of businesses that are Black-owned. The blue bar (missing in Fond du Lac County) shows the percent of employees in each county that work in Black-owned firms. The orange bar is the amount of sales from Black-owned firms.

If all individuals were equally prepared and supported in entrepreneurship, we would expect the blue bar (percent of the population) to match all the other bars, demonstrating that each racial group was performing at the highest level possible for their proportion of the population. Since that is not the case in Northeast WI, Extension is focusing on educational interventions with African American entrepreneurs and economic development professionals so that increased economic gain, and economic equity, are possible here.